![]() ![]() ![]() This meant that content creators would have to record a video horizontally, and then use an external tool to edit it and change it to a vertical format. Keep in mind that main videos on the platform are in horizontal format, while Shorts are mostly in vertical, just like on TikTok (or Reels). That is, transforming normal YouTube videos into Shorts. YouTube Shorts New Featuresįrom the new features that they have incorporated, there is one that will have you going crazy, for both its usefulness and innovation. The original video social network is trying to compete with TikTok. YouTube has announcednew features to Shorts that are very similar to TikTok. For more marketing insights, statistics, and trends, subscribe here.Is every social media platform trying to be like TikTok? Short-form video content is taking over every social network! Instagram and Facebook have Reels, YouTube has Shorts, and Snapchat has Spotlight.īoth content creators and long-time YouTubers have accepted Shorts with open arms, and there are already more than 1.5 billion monthly users. This was originally featured in the eMarketer Daily newsletter. “But keeping an eye on those new players and how younger consumers are spending their time and communicating on social media really is vital to see where the landscape is going next.” “I think it's way too soon to tell whether it's going to be as big as TikTok, or how far it's really going to reach within the social media landscape,” she said. What’s next: The major social platforms might be nearing their ceilings in terms of users, Enberg said, but new players can still emerge, especially ones like BeReal that are capturing the attention of Gen Z. In fact, we now expect more than $76 billion in video ad spending this year, significantly higher than our pre-pandemic forecast. ![]() For marketers, that represents an advertising opportunity that many are jumping at.ĭisplay advertising will make up 57.7% of digital advertising budgets in the US in 2022, driven by this consumer surge in video consumption. And that figure is only expected to increase. Why video?: Video now accounts for more than half of the time spent on social media, our “The Great Realignment” report recently found. This is something that TikTok has been unable to offer.
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